I composed a list of words I felt were evocative but not too specific. These were printed on old-fashioned looking paper tags and tied to small objects. The objects were chosen to be ordinary things anyone might have in a drawer, things we see every day.
I paired the words and objects without looking at the words, to force the association. That concept was added to by taking the objects and assembling them on a black background. There is interplay between the words, and between the objects and between the combinations of word and object. Each helps shift or clarify the meaning of the other.